Why is my house not selling?

The Bay Area real estate market is healthy, in fact many properties are having multiple offers, so why is your house not selling?

Here are a few things to consider. Sadly for sellers the real estate market peaked in September 2005, so you need to think realistically, most likely you will not sell your home for the same price your neighbor got two years ago. The good news is any home will sell at the right price!

When your home hits the real estate market, the first three weeks are critical so you need to price your home right from the beginning. Even in this market buyers think a home has "issues" when it is on the market longer than 25-30 days. Remember there is no fooling a home buyer, home buyers and their Realtors will know what your home's true value is.

Sometimes with the correct pre-marketing plan your home will have multiple offers! Make sure your home is ready for the marketplace, it is best to present your home to the public with your "A game". Sometimes you will see homes on the market with confidential remarks such as, "seller to replace flooring by close of escrow." Regardless of the promise, a home will not sell unless a buyer falls in love with it. Unless you are selling your home as a "fixer" a person should physically see what they are buying.

Hire a Realtor who will aggressively market your home. In today's market it is super important to have a heavy emphasis on Internet marketing. The vast majority of home buyers start their home search on the Internet.

When you are considering selling your home, identify the reasons. Is it just because you want a change or have you out-grown your home? My point is maybe now is not the best time for you to sell. Maybe there are some inexpensive fixes to the "problem" aspects of your home. Possibly it is best to hold on to your home another year or two until you acquire a bit more equity.

If you are looking for a Realtor to give you honest answers to your tough questions, give me a call, I am happy to help. My motto is, I would rather under promise and over deliver. I am here to be your resource and when the time is right, I am ready to work aggressively for you.

Take a look at one of the websites I built for a recent condo listing, www.50EmeryBayDrive.com.

Source: http://www.theoaklandberkeleyjournal.com/w...

Even Die Hard "Do It Yourselfers" Hire Realtors

Why Even Die Hard
“Do It Yourselfers”
Hire Realtors
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions in the Bay Area today usually exceed $500,000. If you had a $500,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $500,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be risky to consider a deal in real estate without the professional assistance of a Realtor. But if you're still not convinced of the value of a Realtor here are a few more reasons to use one:
1. Your Realtor provides due diligence during the evaluation of the property. Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your Realtor can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of the property.
2. When selling your home, your Realtor can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
3. Often, your realtor can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your Realtor markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer.
4. Your Realtor will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your Realtor, you do not have to allow strangers into your home. Your Realtor will generally prescreen and accompany qualified prospects through your property.
5. Your Realtor can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your Realtor is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).